Discover and enable recommended Alexa skills. Get more out of your Echo device through personalized feature recommendations from Alexa. The more you use Alexa, the more she adapts to your voice, vocabulary and personal preferences. When you enable hands-free with Alexa, you can talk to Alexa by simply saying “Alexa” when the app is on your screen. NEW DELHI: German automaker BMW has announced to use Amazon Alexa technology to develop its next-generation voice assistant.Use the Amazon Alexa app to manage Alexa-enabled devices, control music playback, view shopping lists on the go, keep track of upcoming reminders, check on active timers and much more. The device is built with five microphones designed to hear your requests over music, the air conditioner, and road noise. The company introduced the next generation of Echo Dot and Echo Auto, giving people to bring the convenience of Alexa to every room of their home and into their car.Įcho Auto comes in a new, slimmer design and includes a new adhesive mount for more placement flexibility in your car. Stephan Durach, senior VP of the connected company and development technical operations at BMW Group, said this move will bring digital experience to a new level.Īmazon is now trying to capture more market share within the automotive industry with its devices. "This cooperation with BMW is a great example of what Alexa Custom Assistant was designed for to make it faster and easier for companies to develop custom intelligent assistants for virtually any device, without the cost and complexity of building from the ground up," said Dave Limp, senior VP of devices and services at Amazon. The automaker announced its plans during Amazon's devices launch event late on Wednesday. 
This time, the company is going to utilise the technology to build its own digital assistant.
BMW started offering Alexa assistant in select cars in 2018.
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